HODL

HODL is a coin launchpad where trading fees stream to holders, weighted by how long they have held. The identity went through a run of logo routes before landing on a halftone hand catching a diamond, which leads the launch trailer, a 15 second teaser, and a vertical cut for social.

Year
2026
Scope
Logo exploration, launch trailer, teaser, vertical cut
Watch the film 1:01
Launch trailer, 1:01

Logo routes

Six directions explored. The halftone hand carried through to the films.

Halftone hand catching a diamond
Blue diamond with a clock face
Lowercase h with an hourglass inside
Padlock with a clock dial on orange
Pixel hourglass in terminal green
Round seal reading hold longer, earn more

In motion

One idea per beat, a big headline, and the live product on screen.

Trailer frame: 1,000 SOL in volume pays 9 SOL to holders
Trailer frame: 90% streams to holders, weighted by how long they have held
X banner: Paper hands pay diamond hands

Cutdowns

A 15 second teaser and a vertical cut for feeds.

Teaser, 0:15
Vertical cut, 1:01
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